The Snurfer (a combination of snow and surf) was invented by Sherman Poppen in the early 1960s to entertain his children on cold up-state New York weekends. Introduction: Origins of Snowboarding Jake Burton Carpenter said that, from the very beginning of his first ride on a toy Snurfer at age 14 in 1964, he knew that there was a sport here. The world snowboard championship continues to carries his name. Jake is now called the godfather of the snowboarding industry. The company remains privately held with no stated mission. Finally, in a recent major strategic move, Burton is now positioning in surfboards and skate boards, and related attire. Snowboard production has since expanded to Asia. And snowboarding has grown to almost 50% of the snow sports industry. Burton has maintained the industry lead in technology and quality ever since and now commands over 30% snowboard-related product market share. Jake s early strategy relied on this technology and scarcity marketing to differentiate Burton from growing competition. Finally, the sport took off and Burton sales reached $1million in He then visited ski manufacturers in Europe, and soon opened a high-technology facility in Austria. He gave away boards to ski instructors and lobbied local resorts to allow banned snowboards on ski lifts. By age 23, he became focused like so many entrepreneurs, and toiled in his garage, visited hardware stores, and tinkered with bindings. Peter Heine Stetson University ABSTRACT Jake Burton Carpenter first rode a toy snowboard at age 14 and dreamed it could becomea major sport. 1 Journal of Case Research in Business and Economics Burton snowboards: origins and spectacular growth R.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |